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Straight hair 20ml



Elasticizer Pre Shampoo Treatment

  (108) Read reviews

Elasticizer Pre Shampoo Treatment

  (108) Read reviews
  (108) Read reviews

limited stock

The world’s first pre-shampoo conditioning treatment and our hero product. Healthy hair stretches when wet before returning to its original length when dry.

However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum for best results.

Directions of Use:

  • Before shampooing, dampen your hair with warm water and apply Elasticizer to mid lengths and ends, paying particular attention to dry broken areas
  • Work into your hair with fingertips, cover with plastic cap and leave for approx. 20 minutes
  • Work into your hair with fingertips
  • Rinse with water
  • Follow with appropriate Shampoo, Conditioner and Scalp Toner
  • PK Tip - For improved results on very dry or damaged hair, dampen hair slightly and leave on overnight
  • Elasticizer can also be left on for a couple of minutes when in the shower before washing and best results are obtained from using it 1-2 times a week
  • Please Note - Do NOT use Elasticizer for 2 days before and 2 days after chemical processing


Natural Castor Oil & Olive Oil

Locks in moisture for bounce & shine


Smoothes and adds shine


Strength and elasticity

Glycerine and Glycol

Moisture retention

  •  Product Description
  •  How to use
  •  Ingredients


  • Reviews (108)
  • Comments
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  • Moisture!

    Soft, smooth and manageable hair even after one application. Easy to apply. I use twice weekly, my hair has never felt or looked better. Highly recommend.

    Posted on
  • Excellent

    I bought a small size to test this out and its absolutely brilliant. Leaves straight hair really smooth, shiny and hydrated. My mother who has dry curly hair saw even better results... i think the dryer the hair the better the result.. her curls are looking amazing, her hair is shiny and hydrated. I only use this occasionally when i use hot tongs too much within the month and it really helps. Its a total hair transformation which is very noticeable within the first couple of uses. I recommend this product

    Posted on
  • Fab product!

    I loveeeee this stuff! It is like magic on your hair. It made my hair feel so soft and luxurious with only one use so far. I hope that with more uses my hair will improve even more

    Posted on
  • Elasticizer

    I love this product, a little goes a long way and afterwards my hair is much easier to style and a whole lot shinier and bouncier, very happy indeed.

    Posted on
  • Turns straw into gold

    I am from New Zealand and my hair is British-Caribbean. It has always been very fragile, dry, frizzy, slow growing and unmanageable. I have been using Elasticizer for the past 6 months, once or twice a week with moisture extreme shampoo or conditioner. What a difference it has made! It's changed my straw into gold. Even though I still have to heat straighten several times a week, it is soft and hydrated with far fewer split ends. It is saving me money on haircuts as I don't have to cut the damaged frizz so often, and I can finally grow it beautifully without it looking like a dehydrated hay stack. Thanks so much PK, I'll definitely keep buying this stuff.

    Posted on
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