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We are thrilled that Philip Kingsley has officially been named a CoolBrand, in an influential annual initiative to identify the UK’s coolest brands, for the 4th year running. The CoolBrands® list, now in its 14th year, follows voting by a combination of 2,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of interior designer Kelly Hoppen, actress and fashion designer Sadie Frost, model Jodie Kidd, singers Laura Mvula and Charlie XCX and actors David Harewood and Carl Barat.
Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands list was drawn from thousands of independently identified brands and whittled down into a shortlist of approximately 1,100. The panel of 37 influencers and the British public both voted on the shortlist, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness. The views of both audiences were combined to identify the most highly rated brands, which achieved CoolBrands status. Philip Kingsley beat tough competition to take its place in the prestigious list of CoolBrands.
Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said, “For Philip Kingsley to be viewed so positively by both influencers and consumers is a great achievement and recognition of the brand’s desirability. Achieving CoolBrands status illustrates that Philip Kingsley is among an eclectic but small group of brands that are providing an authentic, innovative and unique proposition to consumers. This brand clearly resonates and Philip Kingsley’s strong performance in the survey is something the entire business can be proud of. Hopefully the competitive advantage a strong reputation provided in the marketplace can give Philip Kingsley the platform to continue advancing further.”